This week in class we talked about
the Iceberg illusion see
here) How so many different factors
combine to make someone successful. What
motivates these people to be persistent, dedicated and develop good habits? Some of the motivation might come from
unlocking the key to the unconscious mind.
When you look at the ten fastest
men in the world (judged by 100-meter times) they all have one thing in
common. None of them are first born
children and only one was in the first half of the family’s birth order. That
being born in the second half of your family’s birth order there are constant
signals that you need to catch up. So being fast is not only genetic genes but
also these nudges to keep up with the older family members that push these men
to excel. If you are born last in your
family that is not going to make you a world class sprinter, but it does show
that there are unconscious factors that motivate us to perform.
Walton and Cohen tried an
experiment that would also demonstrate how a small intervention could lead to a
change in motivation. They brought in a
group of Yale students and handed them a mix of magazine articles. One of the articles was about Jackson (made
up student) who came to Yale without any sort of career path. He developed a liking for math and was now a
member of the math department. The
article was totally forgettable except for half the students. For these students Jackson’s birthday was
manipulated to be the same as the reader.
When tested Walton and Cohen found
that the birthday group had a significantly better attitude toward math and
persisted 65% longer on problems. What
is also amazing is that none of these students noticed any change about
themselves or their attitude toward math.
The psychologist concluded that the birthdates brought a connectiveness
between Jackson and the students which motivated them.
John Bargh tries to explain that
the unconscious mind has a lot of energy in reserves. Direct pleas to produce that energy do not
often work. The unconscious mind can not
be fooled that easily. However, when
nudged by a couple of the unconscious cues we mentioned above the energy pours
out.
Therefore, when examining
successful people there is much more than meets the eye. Even more than the people themselves could
tell you